Salary
negotiable
Deadline
09 Oct 2026
Posted
29 Sep 2026
Location
Dar es salaam
Job Description
The Digital Marketing and Creative Officer is responsible for developing, executing, and optimizing the bank’s digital marketing strategy while leading creative content production across all customer touchpoints. This role blends strategic digital marketing expertise with hands-on creative direction to build brand awareness, drive product adoption, and support customer acquisition and retention goals all within the regulatory framework governing financial services marketing.
Responsibilities
- Digital Marketing Strategy
- Creative Direction & Content
- Compliance & Governance
- Cross-functional Collaboration
Requirements
- Strong proficiency in design tools (Adobe Creative Suite, Canva, Figma)
- Solid understanding of digital marketing platforms (Google Ads, Meta Ads Manager, email marketing tools, CMS platforms)
Qualifications
- Bachelor’s degree in marketing, Communications, Graphic Design, or a related field
- 3+ years of experience in digital marketing, with at least 2 years in a creative or design in a Financial or Telecommunication industry.
- Prior experience in banking, financial services, or a highly regulated industry preferred
- Proven track record of managing successful digital campaigns and creative projects
Skills
Strong proficiency in design tools (Adobe Creative Suite
Canva
Figma)
Solid understanding of digital marketing platforms (Google Ads
Meta Ads Manager
email marketing tools
CMS platforms)
Excellent copywriting
storytelling
and brand communication skills
Strong analytical skills with the ability to translate data into actionable insights
Proven track record of managing successful digital campaigns and creative projects
Excellent project management and organizational skills
Ability to work under tight deadlines in a fast-paced environment
Location